FOLK DETROIT
DETROIT, MI
Folk is a James Beard award-nominated Aussie-style cafe, retail shop, and community gathering space nestled in Detroit's historic Corktown neighborhood. Founded by Australian chef Rohani Foulkes, Folk offers a warm, welcoming atmosphere paired with exceptional food and drinks. Committed to supporting local and minority-owned businesses, the cafe also features a thoughtfully curated retail selection and showcases the work of talented local artists.
Project Type
Website Design, Package Design, and Illustration
Year & Studio
2024 | LFNCO
MY ROLE
Following the completion of the Folk Detroit rebrand and the launch of the Neighbor x Folk brand by the LFNCO team, I stepped in as Graphic Designer to bring the vision to life through custom illustrations, packaging, and web design. I spearheaded a complete website redesign to align with their new identity, incorporating custom CSS in Squarespace to create unique brand elements. These included a call-to-action button featuring the Neighbor x Folk logo in the site navigation, seamless integration of their brand fonts, and distinctive double-border buttons inspired by their primary logo.
Beyond the website, I designed a custom flock-of-birds illustration to enhance brand collateral. This artwork also appears on one of two coffee bag designs I created for Folk. Each kraft bag features front and back labels with bold typography, vibrant pops of color, and a clear typographic hierarchy to emphasize key product details. These designs beautifully reflect the brand's playful and bold aesthetic while maintaining functionality and impact.
NEIGHBOR X FOLK
Neighbor x Folk is a modern sundry and gift shop located in Detroit’s iconic Michigan Central Station. Dedicated to fostering community and creativity, the shop features a thoughtfully curated selection of locally made, minority-owned, and sustainably sourced products.
More than just a retail space, Neighbor x Folk serves as a hub for connection and collaboration, offering local artisans a platform to showcase their craft. Through workshops, book signings, product tastings, talks, and other community-focused events, the shop brings people together to celebrate Detroit’s vibrant culture and creativity.
