LFNCO
LOS ANGELES, CA | DETROIT, MI | SAVANNAH, GA
LFNCO is a dynamic brand design studio that blends creativity with strategic vision to craft compelling brand identities and stories. Through meticulous exploration and collaboration, they deliver solutions that captivate hearts, inspire minds, and drive results for brands.
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Refine brand standards and seamlessly integrate them into weekly social media graphics and strategy to enhance the brand’s social presence, increase engagement, and draw in new leads.
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As part of both LFNCO’s Experience and Creative team, I spearheaded the transformation of LFNCO's brand standards, with a focus on typography, and skillfully applied these guidelines to craft a cohesive visual identity for social media platforms.
By striking a harmonious blend between digital graphics and compelling photographic content, I elevated brand presence. Additionally, I assisted in shaping LFNCO's revamped social media strategy, ensuring the content resonated effectively with the target audience and each post is created with purpose.
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This project showcases distinctive design elements, including custom GIFs, vector illustrations, typography, and a seamless blend of content for enhanced balance and cohesion.
BRAND CLARITY CAMPAIGN
In Q4 of 2023, the LFNCO team unveiled their Brand Clarity series, offering clients three invaluable sessions: Brand Discovery, Visual Strategy, and Implementation. These sessions empower new brands in finding their path and assist existing ones in pinpointing areas for enhancement as they head into the new year.
We orchestrated a social campaign for this initiative in Q4, which evolved into an enduring evergreen series, further extending its impact.
FOR THE HOLIDAYS
While prioritizing the promotion of LFNCO's offerings and highlighting client projects remains central to their social media approach, crafting holiday and event-themed content provides a refreshing departure from routine posts and boosts client interaction.
MEMES AND MORE
With a keen sense of humor, the LFNCO team delights in infusing their social media presence with playful wit. Introducing branded memes serves as an effective vehicle for sharing this light-hearted humor with their audience, attracting like-minded clients and injecting a unique flair into their usual content mix.
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Michael Syfax (LFNCO)