MALAI
BROOKLYN, NY | WASHINGTON, DC
Malai Ice Cream is a premium ice cream brand known for its unique flavors inspired by South Asian ingredients and culinary traditions. Founded by Pooja Bavishi, the brand emphasizes the use of natural ingredients and handcrafted flavors. Malai Ice Cream has been aiming to appeal to a diverse and adventurous palate, celebrating the rich and vibrant flavors of South Asia since 2015.
Project Type
Signage, Social Media Design, Print Collateral, Email Newsletters
Year & Studio
2024-2025 | Bella DelMonico
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Develop a poster series that highlights the company's products and founder, intended as art pieces for the new DC shop location. Create promotional materials including social media posts and stories, Eventbrite headers, email newsletters, and menus for upcoming events. Design weekly newsletters to showcase new flavors, products, events, and more.
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Each project showcases distinct features and design elements. The poster series emphasizes bold typography as a central visual component. The event collateral employs cohesive design elements and consistent layouts across all deliverables, ensuring a unified and harmonious appearance. The newsletters blend photography and text throughout a layout that captivates and maintains the viewers' interest.
