THE HIPPO’S CAMPUS
Growing up, I loved playing 'Memory,' where you shuffle and lay cards face down, aiming to match pairs. The Hippo's Campus merges this game with school subjects, serving as an engaging learning tool for kids. With its playful hippo design representing the memory-focused Hippocampus, the brand appeals to children, while its overall design and concept makes it attractive to parents.
Project Type
Brand Identity, Package Design
Year & Studio
2023 | SCAD, Class Project
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Create a set of designs for a series of five custom toys, games, or collectibles that all have the same shape but are each distinct in their individual designs.
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The primary goal of this game is to focus on and recall the locations of cards while also knowing the answers to the problems on the flipped-over cards. Rooted in memorization, the game aligns with the Hippocampus, the brain region responsible for memory control.
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Feature a hippo as the face of these card games, inspired by the term 'Hippocampus.' Alongside a straightforward hippo illustration, vibrant colors and bold typography enhance the overall appeal for both children and parents.
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This project features exclusive vector hippo illustrations tailored to each card deck, subject-related patterns, and meticulously crafted, physically printed and assembled boxes, showcasing a distinctive blend of design elements in every aspect.
